Facebook Marketing surpasses all other Social Media Marketing as being on the must do list for Internet Marketers.

Why? Because…

Whether you are selling a product or service or promoting a network marketing or affiliate program, Facebook has the largest audience of active users and buyers.

Not only that, Facebook Marketing offers many unique opportunities to target your audience down to the last details, age groups, gender, nation, interests and that last one is a doozy. It allows you to be so specific in terms of what and who you like. Did you ever wonder why you are getting the particular little ads on the side of your screen. If you click on one them, rest assured you will get a lot more of the same type.

So, let’s examine some Facebook Marketing Opportunities.

Facebook Marketing Ads

Facebook has made it simpler then ever to place one of those little ads for your project.

To create an ad on Facebook, go to your Facebook profile page. Click on Home with will be next to your name on the blue bar at the top of your page.

This will take you to your status page. Scroll down the left side under pages and click on Create Ad.

The first think Facebook will want to know is “What kind of results do you want for your Ads?”

The first two options, Page Post Engagement and Page Likes are for people how have business pages or fan pages. if that is you, then by all means choose one of these.

If however, you do not have a Page, then simply choose whatever might apply to you. Many people might want others to click to their website. From there, just follow the Facebook’s guide.

If you decide to go the route of Facebook Ads seriously, you’ll need to allow yourself enough time to learn the ropes. Plenty of facebook friend filter opportunity exists for that. Googling Facebook Ads will bring you millions of option to learn more, blog posts, videos and website with tutorials, courses and trainings galore.

The main thing to remember is with millions of pages available on the search engines, you pick information that is recent. Facebook is no different from other businesses online, they change their way of doing things often.

I recently had the experience of going to YouTube and searching for a way to edit my Google videos already on YouTube. I found exactly the information I wanted, but when I tried to apply it in 2014, I found that YouTube had changed and no longer allowed the editing features I was looking for.

Facebook Business Pages

Having a business page, previously called fan pages, plays an enormous role as a Facebook Marketing tool and easy to set up.

Just go to your Home page, on the left hand side, click “Create a Page” There it will take you to a place where you have multiple options to choose from of what kind of page you want to create.

If you have a Local Business or Place or if you are part of a Corporation, you would chose one of those. There are also choices for Entertainment, Cause or Community, Brand or Product.

Other individuals fall into the Artist, Band or Public Figure Category.

From there, like in Facebook Marketing Ads, you just follow the instructions.

Facebook Marketing Tools

Here, you’ll find the latest and greatest new tools that Facebook Marketing Techies have created to make use of the way Facebook functions.

For example, Facebook is largely a photo media. That is, people like to look at pictures, so posts that show family gatherings, children, pets or quotes neatly framed in a photo gain the most likes and shares.

Videos work if they are short. You don’t want to put a 20 minute video on Facebook because chances of anyone watching it are slim.

The shorter the better for videos, but make it 3 minutes max.

Because Facebook is a “social” network where friends gather with families and other friends, blatant advertising doesn’t win any prizes. So, when using tools, you need to be careful. Viewers resent in-your-face ads. That’s why Facebook Advertising works. It’s on the side, inconspicuous, but attractive to what your interests are as you are interacting with others on Facebook.

I was surprised how my ads had changed once I got involved with other Internet Marketers on Facebook. I no longer see ads for shoes, fashions or other female demographic models. Instead I see a lot of Internet Marketing Ads.

With that in mind, you can find tools that will re-direct your photos from Facebook to any relevant website that relates to the subject of the photo. It makes no sense to re-direct to a completely different product or service.

A picture of your cute pet that takes you to gourmet pet food would be an okay choice.

There you have it, a basic overview of Facebook Marketing