The quality of packaging boxes used to showcase and deliver your product matters a lot. When it comes to increasing a product’s awareness or getting customers to buy a product, whether new or existing, the packaging box creates the first impression about the product that would make the customer have more interest in buying it.
There are things you must observe when creating custom boxes for products to be able to achieve your marketing and sales goals. Remember, it is all about differentiating your business and brand from that of your competitors, which means you have to do all you can to stand out of the crowd.
So here you have it; ways to make customers fall deeply in love with your product through printed boxes for products.
- Pay Attention to Color
No matter the type or nature of the product you are showcasing, using packaging boxes printed with premium and highly captivating colors will make that product stand out of the crowd. It is not rocket science but how things work for humans. Our eyes are attracted to beautiful things, so when you create packaging boxes with beautiful and captivating colors, the same thing is bound to happen.
Tips: If you really want customers to fall in love with your product, do not rely on just packaging products for protecting them but how the packaging looks should be a major concern for you. Create highly captivating boxes with bright and emotionally appealing colors. For special events like Valentine’s Day, products packaged in red colored boxes are sure to win the heart of Valentine’s Day shoppers.
The color should also be of high quality. Many professional printing companies utilize sophisticated and modern color techniques such as the CMYK and PMS color that is why their packaging boxes stand out of the crowd.
- Shape Of The Packaging Box
The shape of the packaging material has great impact. It can make customers fall in love with a product. Rectangular and square shaped boxes are great options for storage, though packaging companies have evolved so much that they can create packaging boxes of any shape, sizes and length.
Tips: You aim should not only be to create packaging boxes that would protect the product from getting damaged. Be creative with the shape of packaging for products you create. The shape of the box should not only be unique but captivating.
Color is not the only thing that can appeal to customers, images also do. When creating packaging boxes, you can use highly captivating images to send a strong message about the product to customers.
The image should be bright and clear; and also boldly printed on the packaging boxes to make them unique and captivating.
Tips: The image used for cosmetic boxes, for example, can be from celebrities or models. There should be no question raised about the image. For packaging used to package and distribute products used by kids, adding images of popular cartoon characters can make them fall in love with your product.
- The Usefulness Of The Packaging Boxes
Most people love to use their packaging boxes for other things after completely utilizing the content. They can use it to store other valuable items. Most use it to store jewelry and other small valuable items that can get lost if not stored properly.
In this case, customers would fall in love with products packaged in boxes that they can use to store other items. They might because of the usefulness of the packaging boxes include its appeal, consider purchasing the product.
Tips: Create packaging boxes with size that stores the product completely. The box should also be sturdy enough to withstand the product’s weight while on the shelf. The box can be rectangular or square shaped. But should be stable when placed on the shelf or when other items are placed in it.
If the packaging box is the type that customers can make use of, try to make it suitable for that purpose even as you consider protecting the content in a cost effective way.
- Un-Boxing Experience
One question you need to ask yourself while creating a packaging box is, will a customer be willing to talk about the product and packaging packaging for muffins to other people? And what element of the packaging box do you need to change to make them fall in love with your product?
In this case, color is also vital. You might want to try out a color that can trigger certain responses to the human brain. For instance, you can choose a color like green. It represents natural and organic products. White is another unique color that can also create a mysterious effect and there are other options to choose from.
Other sensory elements you can take note of, is smell and sound. You may want your customers to go through a unique experience before getting to the product in the packaging box. In fact, this would make them want to talk about your product to other people and also share it on social media.
- Quality of Cardboard Material
The quality of cardboard material used can also make customers fall in love with your product. Customers feel that products that are packed in boxes made of quality materials are of better quality.
Tips: Make sure that the custom boxes for product are created with premium cardboard stocks. The value of your product will increase when you package and deliver it in custom boxes made with premium materials.